Built for running a real store
Every core capability a growing store needs, without stacking a dozen third-party apps on top.
Catalog & inventory
Products with variants and options, bundles, collections (manual or rule-based), and inventory tracked across multiple locations. Bulk edit when you need to move fast.
Storefront & themes
A section-based theme editor with live preview — rearrange, configure, and publish changes to your storefront without touching code.
Media library
Every image you upload gets automatic resizing, WebP encoding, and focal-point cropping, served from a fast CDN — reuse the same image across products, collections, and your theme without re-uploading.
Discounts & promotions
Percentage and fixed-amount discounts, automatic or code-based, scoped to specific products, collections, or customers.
Orders & fulfillment
Order management, fulfillment tracking, and return handling in one workflow, with delivery profiles and shipping rates configured per store.
Multi-store support
Own more than one storefront? Manage every store you belong to from a single account and switch between them without signing out.
Custom domains
Point your own domain at your store with managed TLS certificates — no manual certificate renewal to remember.
Security & access
Native authentication with passkeys, TOTP, and session management for every staff account — no third-party identity provider required.